Rox already had a brand they loved but was looking for a set of custom illustrations to use across presentation decks, social media and other brand touchpoints. Working with their existing colour palette, I created a series of diverse and inclusive illustrations that reflect the people and communities they work with.

Illustrations like these add far more than decoration. They help communicate a brand’s values, create a stronger emotional connection with its audience and bring personality to every touchpoint. By representing people of different ages, ethnicities and abilities, the illustrations help make the brand feel welcoming, human and representative of the audiences it serves.