Ever feel like you’re just winging it?

Like everyone else sees you as this brilliant business owner, but deep down, you’re waiting for them to figure out you have no clue what you’re doing? If that sounds familiar, you’re not alone. Imposter syndrome is that sneaky little voice that makes even the most talented people doubt themselves. But here’s the good news: you don’t have to let it take over.

Let’s talk about what imposter syndrome actually is, how it messes with your confidence, and most importantly, how to kick it to the curb.

What is Imposter Syndrome?

Picture this: you’re doing amazing things in your business, but instead of celebrating, you convince yourself it’s all luck. That’s imposter syndrome. It tricks you into thinking your success isn’t real, making you second-guess everything and crave validation from others. Perfectionism, fear of failure, and self-doubt all feed into it, making you feel like a fraud even when you’re absolutely smashing it.

How it Holds You Back

Imposter syndrome doesn’t just live in your head. It shows up in your business too. It stops you from going after big opportunities, makes you downplay your wins, and keeps you in a constant loop of comparing yourself to others. Instead of feeling like the creative genius you are, you start feeling like an inadequate potato. And honestly, who has time for that?

So, How Do You Beat It?

First off, remember that literally everyone, even the people you admire, has felt this way. You’re not the only one in the imposter club. The trick is to flip the script. When those negative thoughts creep in, challenge them. Remind yourself of everything you’ve achieved and replace self-doubt with facts.

Be kind to yourself. You wouldn’t tell your best friend they’re a fraud, so why say it to yourself? Surround yourself with supportive people who remind you of how brilliant you are. Celebrate every win, big or small, and stop waiting for someone else to validate your success. You already earned it.

The Link Between Low Confidence and Imposter Syndrome

I used to think imposter syndrome and low confidence were the same thing. They’re not quite, but they definitely fuel each other. Lack of confidence can stop you before you even start, while imposter syndrome makes you doubt your achievements once you’ve got them. It’s a vicious cycle, but the good news is, the same tools can help tackle both.

I’ve been there. Early in my career, I was told in a job interview I lacked confidence. Luckily, I still got the job because they saw my talent, but that doubt stuck with me. I spent so much time comparing myself to others, convinced I’d never be as good as them. But the more I focused on what I was good at, the more I realised there’s space for all of us. Someone else being brilliant doesn’t mean you’re not.

Breaking Free from Imposter Syndrome

Overcoming imposter syndrome isn’t about never feeling self-doubt again. It’s about recognising it for what it is and refusing to let it stop you. Build your confidence by focusing on what you bring to the table, not what you think you lack. Celebrate your wins, take up space, and remember: you don’t have to be perfect to be successful. You just have to show up and do the work.

You’ve got this!