Unleash Your Brand’s Personality: 5 Ways to Make It Unforgettable
Your brand isn’t just a logo or a colour palette: it’s a whole personality. It’s what makes you stand out, what makes people remember you, and what gets your dream customers excited to work with you. If your branding feels flat, forgettable, or just not you, it’s time to inject some personality into it. Here’s how:
1. Start with You
Your brand is an extension of your personality, so let’s get real: what makes you tick? What do you love? What quirks, passions, or values make your business unique? If you’re a maximalist who loves bold colours and quirky illustrations (hi, you’re my people), then your brand should reflect that. No beige, cookie-cutter branding allowed!
2. Define Your Core Values
What do you stand for? What’s the heart and soul of your business? Your brand should communicate more than just what you sell—it should tell people why you do what you do. Whether it’s creativity, inclusivity, sustainability, or just spreading a bit of joy, these values should shine through in everything from your visuals to your tone of voice.
3. Speak Your Audience’s Language
Your dream customers should see your brand and think, this is for me! That means ditching the stiff, corporate jargon and speaking like a real human. Are your customers fun, creative, and a little bit rebellious? Then your brand voice should be too. Let your copy, captions, and messaging sound like you—not some soulless brand manual.
4. Be Consistently You
Nothing kills a great brand faster than inconsistency. If you’re all about bold, playful vibes, then that should be reflected everywhere: your website, social media, packaging, and even your emails. Repetition builds recognition, and recognition builds trust. Make sure every touchpoint of your brand screams you.
5. Tell Your Story
People connect with people, not faceless businesses. Your brand story—how you got started, why you do what you do, and even the struggles along the way—helps build an emotional connection with your audience. Share behind-the-scenes moments, personal anecdotes, and even a few mishaps. Authenticity is magnetic, and your dream customers will love you for it.
Final Thoughts
Your brand should feel alive. It should be unmistakably you: bold, fun, full of personality, and impossible to ignore. So ditch the dull, forgettable branding and create something that makes people stop, look, and remember. Your dream audience is out there waiting to fall in love with what you do: make sure your brand gives them a reason to. Check out my branding packages.