visuool Video
Overview
Visuool Video creates imaginative stop motion animation and visual content that helps brands grab attention and stand out online. Founder Rob combines creativity and strategy to create memorable marketing that’s impossible to ignore.
Services
Logo & submark design, illustration, hand-lettering.
Keywords
Kids, colourful, playful, spark, excitement, movement, hand-drawn
Mood board and creative direction
Rob and I agreed early on that the logo should be typographic and hand-lettered, reflecting the hands-on approach he takes to creating his stop motion videos. The name Visuool combines visual with the reaction “oooh!”, so we wanted the logo to capture a sense of wonder and excitement. We also wanted to explore including eyes within the type to reinforce that feeling.
Primary logo, submark and illustrations
Each letterform was hand-drawn, with eyes incorporated into the lettering to represent the feeling of awe and curiosity that sits at the heart of the Visuool brand. Motion lines add energy and movement, reinforcing the excitement of Rob’s work.
The supporting illustrations are clean and simple, but packed with personality. I created a “magical toolbox” of objects Rob uses in his stop motion videos, helping to showcase his process and add an extra layer of storytelling to the brand.
Colour palette
Rob already had a colour palette he loved, so I focused on creating a unique identity around it through hand-lettering and illustration.
Collaboration is at the heart of my branding process. By working closely together, we were able to create a brand that felt authentic to Rob while bringing his personality and creativity to the forefront.
