Let’s talk cheap logo services!
You’ve probably seen them. Those “too good to be true” logo design deals floating around on Fiverr, Upwork, and other freelance sites. A quick, cheap logo at rock-bottom prices sounds tempting, right? But here’s the truth: going down that route isn’t just a waste of money, it’s a waste of your valuable time.
I get it. When you’re starting out, it’s easy to think a logo is all you need. But branding is so much more than just a logo. It includes fonts, colour palettes, illustrations, patterns, and all those little details that make your brand instantly recognisable. A professional branding package might seem like a big investment upfront, but it pays off in ways a cheap logo never will.
Still not convinced? Here are six reasons why those bargain logos do more harm than good.
1. They’re Generic, Forgettable and Just Plain Boring
Want a logo for a coffee shop? You’ll probably get a mug. Own a bakery? Here comes a cupcake. These cheap services rely on pre-made templates, stock icons and clipart, meaning your brand will look like everyone else’s. No personality, no wow factor and no reason for anyone to remember you.
A professional designer like me creates something completely unique, based on research into your business, competitors and audience. The result is a brand that stands out, tells your story and actually connects with your dream clients.
2. You’re Only Getting a Logo and That’s It
A logo on its own doesn’t build a brand. If all you get is a single design file, what about your fonts, colours, patterns and other key visuals? How will everything tie together across your website, packaging and social media?
A professional branding package gives you a complete set of design assets that work together to create a polished, cohesive look. This makes your brand instantly recognisable wherever it appears.
3. The Quality is Questionable
You get what you pay for, and cheap design often means low-quality work. A poorly designed logo might be pixelated, unscalable or just plain ugly. Worst case, you could end up with something stolen or unoriginal, putting you at risk of copyright issues.
Your brand is the face of your business. You want it to look professional, not like it was thrown together in five minutes.
4. No Collaboration, No Feedback and No Personal Touch
With cheap logo services, you’re usually getting a one-size-fits-all approach. No real conversation, no personalisation and definitely no revisions if you don’t love the first draft.
A professional designer actually works with you, listens to your ideas and refines the design until it’s something you love. You also get expert guidance on design choices, branding strategy and how to use your visuals to attract your dream audience.
5. It’s Not as Cheap as You Think
Ever heard the saying “buy cheap, buy twice”? If you start with a cheap logo, chances are you’ll need to redo your branding down the line, which means more time, more stress and more money.
A well-designed brand pays for itself by attracting the right clients, building credibility and making you look like the expert you are. It’s an investment in your business’s future, not just a quick fix.
6. No Connection, No Loyalty
A cheap logo won’t help you connect with your dream audience. Strong branding creates an emotional connection, making your business memorable and trustworthy. When people feel a connection to your brand, they’re more likely to stick around, buy from you again and tell their friends about you.
In Summary
At the end of the day, you’re paying for expertise. If I needed my bathroom redone, I wouldn’t go for the cheapest option. I’d want it done right. The same applies to branding.
Your business deserves more than a cheap, forgettable logo. A professional branding package gives you a bold, unique, personality-filled brand that stands out, attracts the right people and grows your business.
If you’re serious about building a brand that gets noticed and gets results, let’s make it happen.