Let’s talk cheap logo services! There are many websites and designers offering quick logo designs at rock bottom prices. Some designers offer logos on freelance websites such as Fiverr or Upwork for next to nothing. I’m here to explain why although this may be tempting, it’s not helpful for your business and is a waste of your valuable time and money.
Look, I get it, I understand the temptation to go for a cheaper option when it comes to branding your business. After all, the internet is full of freelancing websites that offer cheap logo designs. But, a brand is waaay more than just a logo. It includes typography, patterns, colour palette, fonts, and other crucial elements that define your business’s personality. Investing in a professional branding package may seem expensive, but it’s an investment that pays off in the long run. Here are just 6 reasons (believe me, there are soo many more but no-one wants to spend hours reading a blog!) why getting a cheap logo is a bad idea, and you should invest in a professional:
1. Lack of creativity and originality
We’re talking generic, generic, generic. Do you want a logo for a coffee shop? You’ll most likely get a logo with a mug. Does that convey your business’s personality? These services often use pre-made templates, stock images, and clipart to create your logo. As a result, your logo will look generic and similar to other businesses’, which is confusing and unoriginal.
On the flip side, a professional graphic designer will take the time to create a unique and original design that stands out from the crowd. This is very important, I’m talking research based design. A pro will look into your competitors, understand your demographic and target audience, and get to know your business inside out. This results in a brand that reflects your unique personality and just has that wow factor. With a cheap logo option you’re not making a lasting impression and are very forgettable.
2. Limited scope of work
Most cheap logo services may only provide you with a logo design, which means you’re still lacking a colour palette, typography, fonts, and other crucial visual elements. A professional branding package includes all of these elements and more. You’ll receive a complete brand that’s consistent and cohesive across all of your marketing materials.
3. Poor quality design
You get what you pay for, and this is especially true when it comes to design work. Cheap logo design services often provide low-quality designs that may not be suitable for professional use. Your logo and brand is the face of your business, you want it to look professional and polished, and to have bags of personality! With a cheap logo service all you’ll succeed in is looking inconsistent and unprofessional. A pro will create a comprehensive and unified brand.
4. Lack of communication and collaboration
Cheap logo design services often have a limited communication process, which means you may not have the opportunity to provide feedback or collaborate with the designer. This can be frustrating, especially if you have specific ideas or requirements for your branding. A pro will take the time to listen to your needs and provide you with revisions. You’ll have the opportunity to provide feedback and collaborate with the designer to ensure that the final design is everything you dreamed of.
With a pro you’re also getting expert design advice. They can offer valuable insights, guidance, and advice on various aspects of your brand, including design choices, messaging, and overall brand strategy.
5. Not cost effective
Remember the saying ‘buy cheap, buy twice’? It’s true! While investing in a professional branding package may seem expensive initially, it’s a cost-effective solution in the long run. A well-designed and cohesive brand can help you attract and retain customers, increase your brand recognition, and establish credibility in your industry. This can lead to long-term cost savings and increased revenue for your business.
6. No Customer Loyalty
A cheap logo will fail to evoke an emotional connection with your ideal audience. By evoking positive emotions and conveying your brand’s values, a well-designed brand fosters a sense of loyalty and affinity among customers. This emotional bond enhances customer retention, encourages repeat business, and generates word-of-mouth referrals, all of which contribute to the long-term success of your business.
In summary
Let’s be real, at the end of the day you’re paying for a service that you lack knowledge, skill and expertise in, so it makes sense that someone who has everything you need will charge accordingly. If I need my bathroom refitted I know it’s going to cost me a lot of money to get it done right, and I’m happy to pay it, I have no idea what I’m doing!
So, while cheap logo design services may be tempting, they result in poor-quality designs that lack originality and creativity. Investing in a professional branding package is a long-term investment that pays off in increased brand recognition, customer retention, loyalty and revenue. A pro will work with you to create a unique and cohesive brand that sets your business apart from the competition. Don’t settle for a cheap logo design – invest in your business’s future by working with a professional graphic designer.