Laura Hughes.
The girl with the mouse & f lair
Confident personality filled Branding that stands out!
Looking for a playful illustrated brand that’s as fun and unique as your business?
Tired of seeing the same dull, forgettable designs that don’t match your business or personality?
You’re in the right place. At ZigZag I create branding that’s bold, fun and attracts your dream audience. Let me illustrate…
I don’t know where we’re going from here but I promise it won’t be boring.
– David Bowie
I’m a Mama Papa comin’ to help you
Services to help you stand out!
Branding
Bold, illustrated branding for fun, creative businesses that want to stand out and attract their dream audience.
illustration
Bring your brand to life with bold illustrations, playful patterns, animated gifs, icons and more.
“She could spit in the eyes of fools”
Hi! I’m Laura
I’m an Illustrator. A Designer. A Brander. A Dog Lover. And a huge David Bowie fan. Not necessarily in that order…
If you’re here, I’m guessing you want a brand that actually feels like you: bold, full of personality, and impossible to ignore. Maybe you’ve been endlessly scrolling and came across a hundred design agencies that offer you the world wrapped up in some conveyor-belt corporate spiel. Accompanied with stock shots of seemingly happy, pretty people sharing ideas over an IKEA desk and looking a bit numb.
That’s not me.
I create branding that stands out, turns heads, and makes you excited to show up and shout about your business. Ready to make some magic?
brands already rockin’ the bowie confidence
Check out some of the brands I’ve worked on recently
a selection of my past work
When things went “Hunky Dory”
Hear from my lovely clients
I’m so amazed at the brand you’ve put together. its SO much more than i was expecting and hoping for. You really thought about everything and gave me so much to play with for future growth. If you want a fun, personalised and expressive brand that accurately represents your joyful business, you need to work with Laura. Her illustrations are so much fun to work with, they bring the brand to life and you’ll have a brand that you are proud to show off to your ideal customers. I’m so proud of my brand!
Hannah Dossary, Shiny Happy Digital
Laura was amazing to work with, super chilled and relaxed, but got the job done so quickly. I am so happy with my design she created and genuinely feel proud of my brand and product. I was really impressed with the flexibility that she provided, for example, I went with the lowest budget package but even then she made it so clear that we can pick up from this in the future if I want to further my design or add different elements. Really impressed! Thank you
Ellie Barbour, Tyninghame Candles
I’m over the moon with my illustrations! Laura was so easy to work with, so responsive. She instantly knew what I was hoping for and then translated that into gorgeous illustrations that I can’t wait to show off to the world! If you’re looking for a designer who can inject some fun into your brand, and capture what your brain is ruminating on, then Laura is the designer for you. Thank you!
Rebecca Salvatore, The Write Rebecca
Laura provided an extremely professional service and helped me achieve the look I was going for. She was able to help me refine the design and gave me lots of options to choose from. I also benefited from her expertise on colour palettes, fonts and a full digital package so that I’m able to use the logo in multiple formats. I love the finished product and will continue to use her service for future projects. Highly recommend.
Christina Curran, Forest & Belle
There were so many things I liked about working with you, Laura. I’d like to thank you for understanding my ramblings and ideas. You are highly organised, it was a slick process from start to end. When I provided feedback, you were quick to take that onboard, and the illustrations were beautiful and perfect for the brand, I especially love the ones of my dog, Casper. I use them everywhere, on social media, in presentations, on my website, and even in my email signature! For anyone thinking about investing in Zig Zag, you won’t regret working with Laura.
Sara Chandran, Fresh and Fearless
When things went “Hunky Dory”
Hear from my lovely clients
I’m so amazed at the brand you’ve put together. its SO much more than i was expecting and hoping for. You really thought about everything and gave me so much to play with for future growth. If you want a fun, personalised and expressive brand that accurately represents your joyful business, you need to work with Laura. Her illustrations are so much fun to work with, they bring the brand to life and you’ll have a brand that you are proud to show off to your ideal customers. I’m so proud of my brand!
Hannah Dossary, Shiny Happy Digital
Laura was amazing to work with, super chilled and relaxed, but got the job done so quickly. I am so happy with my design she created and genuinely feel proud of my brand and product. I was really impressed with the flexibility that she provided, for example, I went with the lowest budget package but even then she made it so clear that we can pick up from this in the future if I want to further my design or add different elements. Really impressed! Thank you
Ellie Barbour, Tyninghame Candles
I’m over the moon with my illustrations! Laura was so easy to work with, so responsive. She instantly knew what I was hoping for and then translated that into gorgeous illustrations that I can’t wait to show off to the world! If you’re looking for a designer who can inject some fun into your brand, and capture what your brain is ruminating on, then Laura is the designer for you. Thank you!
Rebecca Salvatore, The Write Rebecca
Laura provided an extremely professional service and helped me achieve the look I was going for. She was able to help me refine the design and gave me lots of options to choose from. I also benefited from her expertise on colour palettes, fonts and a full digital package so that I’m able to use the logo in multiple formats. I love the finished product and will continue to use her service for future projects. Highly recommend.
Christina Curran, Forest & Belle
There were so many things I liked about working with you, Laura. I’d like to thank you for understanding my ramblings and ideas. You are highly organised, it was a slick process from start to end. When I provided feedback, you were quick to take that onboard, and the illustrations were beautiful and perfect for the brand, I especially love the ones of my dog, Casper. I use them everywhere, on social media, in presentations, on my website, and even in my email signature! For anyone thinking about investing in Zig Zag, you won’t regret working with Laura.
Sara Chandran, Fresh and Fearless
When things went “Hunky Dory”
Hear from my lovely clients
I’m so amazed at the brand you’ve put together. its SO much more than i was expecting and hoping for. You really thought about everything and gave me so much to play with for future growth. If you want a fun, personalised and expressive brand that accurately represents your joyful business, you need to work with Laura. Her illustrations are so much fun to work with, they bring the brand to life and you’ll have a brand that you are proud to show off to your ideal customers. I’m so proud of my brand!
Hannah Dossary, Shiny Happy Digital
Laura was amazing to work with, super chilled and relaxed, but got the job done so quickly. I am so happy with my design she created and genuinely feel proud of my brand and product. I was really impressed with the flexibility that she provided, for example, I went with the lowest budget package but even then she made it so clear that we can pick up from this in the future if I want to further my design or add different elements. Really impressed! Thank you
Ellie Barbour, Tyninghame Candles
I’m over the moon with my illustrations! Laura was so easy to work with, so responsive. She instantly knew what I was hoping for and then translated that into gorgeous illustrations that I can’t wait to show off to the world! If you’re looking for a designer who can inject some fun into your brand, and capture what your brain is ruminating on, then Laura is the designer for you. Thank you!
Rebecca Salvatore, The Write Rebecca
Laura provided an extremely professional service and helped me achieve the look I was going for. She was able to help me refine the design and gave me lots of options to choose from. I also benefited from her expertise on colour palettes, fonts and a full digital package so that I’m able to use the logo in multiple formats. I love the finished product and will continue to use her service for future projects. Highly recommend.
Christina Curran, Forest & Belle
There were so many things I liked about working with you, Laura. I’d like to thank you for understanding my ramblings and ideas. You are highly organised, it was a slick process from start to end. When I provided feedback, you were quick to take that onboard, and the illustrations were beautiful and perfect for the brand, I especially love the ones of my dog, Casper. I use them everywhere, on social media, in presentations, on my website, and even in my email signature! For anyone thinking about investing in Zig Zag, you won’t regret working with Laura.
Sara Chandran, Fresh and Fearless
Read my blog
Here I’ll share posts on how to make your branding work harder for you, inject personality into your visuals, and attract your dream audience. If you want a brand that’s playful, personality-filled, and feels like you, you’re in the right place.
Beating overwhelm and achieving your goals
Overwhelm is the worst, but we all feel it sometimes Running a business is exciting, but it can also be a lot. Overwhelm, procrastination,...
Defeat imposter syndrome… like a boss!
Ever feel like you’re just winging it? Like everyone else sees you as this brilliant business owner, but deep down, you’re waiting for them to...
Why you shouldn’t use cheap logo services
Let's talk cheap logo services! You’ve probably seen them. Those “too good to be true” logo design deals floating around on Fiverr, Upwork, and...
Read my blog
Here I’ll share posts on how to make your branding work harder for you, inject personality into your visuals, and attract your dream audience. If you want a brand that’s playful, personality-filled, and feels like you, you’re in the right place.
The power of Illustration for your brand
Want a Brand That Stands Out? Here’s Why Illustrations Are Your Secret Weapon If you want your brand to stand out, turn heads, and feel totally you, then you’re in the right place. Let’s talk about illustrative branding—because stock icons and generic logos just won’t...
Beating overwhelm and achieving your goals
Overwhelm is the worst, but we all feel it sometimes Running a business is exciting, but it can also be a lot. Overwhelm, procrastination, avoidance... they all go hand in hand. I know because I’ve been there. That moment when the to-do list feels so massive that your...
Grab my free & totally Awesome Resource List
Freebies? In this economy? Believe it. At ZigZag, I love sharing the good stuff, so here’s a resource list packed with the best free fonts, stock images, and icons. No catch. Just cool things to help you support a brand that stands out. Click here to grab it!
